Photographer Tom Medvedich
For today, I looked a bit closer into the creation of some of the most popular rap magazine covers, especially of which my audience could even recognize. The piece that Ii will be speaking of is the cover shot for the magazine of the 2014 class of XXL freshman. They are a group of young artist selected as new young and upcoming artist. Being on the cover for XXL is a dream for many artists which also leaves a lot of stress on poor photographer Tom. Though it may look like just a normal shot a lot goes into the behind the scenes of the shot. I looked into what he was thinking during the shot.
This is the cover page he shot:
When Asked about preparations this is what Tom had to say:
"As you guys know, it's pretty crazy, just based on getting everybody together. But as far as my end, it's probably a month out, just for something of this scale. We have to coordinate with the prop stylist; we have to sit down and talk about what the set will be, because obviously with 12 people it gets a little crazy. So we have to make sure that everything is wide enough to fit all these people in a frame. With one person it's easy, you just use a simple backdrop and there's no problem. But with 12 people, we have to figure out how to stagger them so they flow on the frame and they don't just look like six dudes across on two different rows. So we had to figure out how we could build a set that was stable and sturdy for 12 people to sit on and not get hurt or whatever, 'cause obviously safety is the first concern. So that's one thing."
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