Market Research: Chosen Genre

Market Process: Chosen Genre

For my project, my teammate and I have decided to do a rap magazine. We have chosen this genre because it appeals to a lot of the people that attend our school, making the research more natural to maintain. Also, because we as a team are more familiar with hip/hop & rap as a genre rather than other genres like fashion and health. Being able to create a rap magazine would be a good genre for us because it is a topic that would keep us interested and is a genre that has a lot of different conventions when it comes to the cover page and the story going on behind the images. Research wise asking students at our school about a rap magazine rather than a dull genre would allow them to give more accurate responses rather than them clicking anything.